Query SELECT `session_id` FROM `user_session_data_storage` WHERE `session_id` = ? : 
Statement could not be executed (HY000 - 145 - Table './db05/user_session_data_storage' is marked as crashed and should be repaired)
Query INSERT INTO `user_session_data_storage` SET `last_activity` = NOW(), `session_id` = ? : 
Statement could not be executed (HY000 - 145 - Table './db05/user_session_data_storage' is marked as crashed and should be repaired)
AVP, Media Marketing, MetLife Direct. Job in Charlotte, North Carolina, United States in MetLife, Inc.. Nelest.com
Home  |  Contact  |  About Us
|   Register  |  Sign In

AVP, Media Marketing, MetLife Direct

col-narrow-left   

Job ID:

22987

Location:

Charlotte, NC 

Job function:

Marketing, Public Relations
col-narrow-right   

Posted:

03.10.2016

Employment Type:

Full time

Industry:

Financial
col-wide   

Title:

AVP, Media Marketing, MetLife Direct

Job Description:

Job Location

Charlotte, NC

METLIFE:

"At MetLife, we're leading the global transformation of an industry we've long defined.United in purpose, diverse in perspective, we're dedicated to making a difference in the lives of our customers."

MetLife, through its subsidiaries and affiliates, is a global provider of life insurance, annuities, employee benefits and asset management with operations in nearly 50 countries and leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. With a proven track record of financial strength and delivering on promises since 1868, the company prides itself on helping people plan for their future by protecting what matters most - their families and their achievements.

With 2014 total operating income of ~$70 billion, MetLife is ranked #42 on the Fortune 500 list and #69 on the Forbes Global 2000 list of the world's largest public companies. Globally, the company has ~65,000 employees serving approximately 100 million customers, individuals, and businesses, including 90 of the FORTUNE 100. MetLife is also one of the largest institutional investors in the US with more than $450 billion in managed assets.FORTUNE Magazine's World's Most Admired Company survey recently named MetLife #1 in the Life and Health Insurance industry.

MetLife is an ambitious company with the scale, scope and talent to lead the transformation of the insurance and employee benefits industry, driving world class standards of performance around the globe.Launched in 2012 by MetLife Chairman and CEO, Steven Kandarian, the company's enterprise strategy is based on four cornerstones:Refocus the U.S. Business, Grow Emerging Markets, Build a Global Employee Benefits Business and Drive Towards Customer Centricity and a Global Brand.Concrete actions are well underway in each of these strategic focus areas, including moving to a horizontally-integrated global operating model to help drive greater leverage of technology and operations and the more consistent application of functional priorities across global markets.

As One MetLife, the company has defined common values shared across the enterprise: Put Customers First, Be the Best, Make Things Easier and Succeed Together. These values guide how employees operate every day and are reflected in the company's commitment to creating a world-class organization which places a high value on motivational leadership, engaged talent and customer focus.For more information on working at MetLife, please visit MetLife Careers.

METLIFE DIRECT:

With the goal of becoming the direct insurance leader, MetLife is now ranked #2 in direct life insurance.In 2014, MetLife Direct won several prestigious awards, including the 2014 Direct Marketing Association Marketer of the Year Award, the 2014 PIMA Marketing Methods Award, and the 2014 EBIX Innovation Award" for creating a new Life Underwriting System.

Earlier this summer, MetLife Direct leadership announced the decision to bring the entire business together in one location, Charlotte, NC, to build a world-class team and shared culture of innovation and customer-centricity. The MetLife Direct team is a newly formed, dynamic, and fast-paced organization with a mission to transform the insurance sector in the US by putting the customer at the center of everything we do. MetLife Direct combines the innovative spirit of a startup company with the backing of MetLife to create a unique, energized, and exciting place to work.

DEPARTMENT: Customer Acquisition and Management

Consumer Acquisition and Management (CAM) is responsible for developing and executing comprehensive, innovative multi-channel marketing strategies to meet the high growth expectations of the newly formed, integrated model of MetLife Direct. The product portfolio comprises P&C, Life, and Accident/Health Insurance, as well as non-insurance products. The direct marketing business model encompasses D2C, B2B, and B2B2C marketing, having responsibility for all distribution channels, including digital, social media, email, internet aggregators, direct mail, direct response TV, sponsorships, public relations, and affinity groups.

THE ROLE: AVP, Channel Marketing, MetLife Direct

MetLife is seeking a strategic and accomplished consumer-marketing leader to join its MetLife Direct business as AVP, Channel Marketing. This role is one of several new senior positions created as a result of the merger of the former direct-to-consumer and sponsor businesses and will be responsible for developing and executing a comprehensive, innovative multichannel marketing strategy to meet the high growth expectations of the integrated model. This is the campaign marketing leadership role for insurance and non-insurance product portfolios and encompasses B2C, B2B, and B2B2C marketing. Reporting to the VP, Customer Marketing, and this person will be a critical member of the MetLife Direct team with overall accountability for all the marketing distribution channels.

Overseeing 4 reports and a team of 8-12, this position leads the team of experts who manage all the marketing acquisition and retentions campaigns across all channels including Direct Mail, Digital, DRTV, Telemarketing and PR/ Communications.The successful candidate will drive profitable revenue growth and establish efficiency and scalability for MetLife products within each tactic. Drawing on expertise in consumer research, segmentation, and analytics/ modeling, the successful candidate will own end-to-end the delivery of all consumer touch points working with digital strategy, consumer retention and cross/ up-selling. We are looking for a change advocate with the vision, creativity, and drive to help get ahead of industry trends, deliver against our goals, and contribute meaningfully to the MetLife culture through modeling our values.

Key Responsibilities:

  • Drive marketing campaigns for the MetLife Direct business for 30+ products across all customer segments and distribution channels to meet double digit growth rate and profitability targets

  • Implement tactical distribution based on analysis of consumer insights to deliver efficient acquisition campaigns

  • Provide strategic guidance for efficient measurable campaigns that deliver on predicted KPIs

  • Coordinate omni-channel distribution of digital, social media, email, internet aggregators, direct mail, direct response TV, sponsorships, public relations, & affinity groups

  • Lead the industry in trendsetting use of digital and social platforms

  • Establish effective product marketing differentiation

  • Drive results through cross/ up-sell strategy aligning with peers

  • Execute go-to-market strategy and measure effectiveness on a daily, monthly, and quarterly basis

  • Set and manage budgets to maximize cost effectiveness, own P&L responsibilities across multiple channels, including online, live TV, retail, and direct response broadcast media

  • Define and measure key performance indicators on a daily, monthly, and quarterly basis, pivot and A|B test to achieve average order value (AOV) and cost per point (CPP) goals

  • Drive continuous improvements around operational efficiencies and marketing effectiveness through metrics, establish efficiency and scalability for MetLife products within each tactic

  • Collaborate with Product Development and Retention teams to streamline operational costs and increase speed and quality of delivery to market

  • Contribute to cross-divisional business goals through effective cross-selling strategy

  • Collaborate with Global Brand and Marketing and other marketing peers across different business lines to share best practices and ensure a holistic One MetLife market approach

CANDIDATE QUALIFICATIONS:

Business Knowledge:

  • 10-15 years of marketing leadership experience in Direct to Consumer services marketing, financial services, or membership services

  • Ability to apply best-practice consumer acquisition strategy perspective to anticipate and meet local and global needs in a rapidly evolving environment

  • Track record building successful growth plans and leading teams to measurable results, expert at managing a roadmap that requires excellent multi-tasking skills and attention to detail

  • Passion for the consumer, promotes customer centricity and ensures focus on creating great customer experiences to achieve competitive advantage

  • Strong leadership skills, experience managing multifunctional marketing teams through periods of high growth and/or transformation?

  • Demonstrated success operating collaboratively and building cross-functional partnerships, ideally within a complex, highly-matrixed firm

  • Strong understanding of continuous improvement discipline and ability recommend and ensure implementation of process changes resulting in efficiencies

  • Outstanding communication, presentation, influencing and relationship management skills

  • Undergraduate degree required

Technical Skills:

  • Brand Management: Expertise with pricing, analytics, and promotional calendar of branded product portfolios with extensive experience in, and budget management. Ability to identify and apply "influencer tools" in various verticals for brand extension

  • Marketing analytics: Insights-driven tactician highly adept at leveraging syndicated and consumer insights (IRI, Nielson, Kantar), sales and purchase behavior analyses, competitive market trend reviews, and consumer research to identify customer targets and create innovative marketing platforms against competition. Understanding of A|B testing for analytic proficiency and marketing real time revisions. Understands the QA process and oversees execution of change for marketing and sales

  • Marketing strategy: Works with key stakeholders and internal customers to understand requirements and provide specific input to develop the overall strategic marketing plan. Tactical yet visionary in the conceptualization and execution of omnichannel direct response marketing, CRM strategies (experience with key performance indicators) that include housing of data and use of database for retargeting, email campaign management, media planning, DRTV as a halo to increase web traffic.Ability to identify attribution and utilize data for revenue growth based on trends and current consumer engagement as well as gaps in consumer experience

  • Digital Marketing: Omni-channel brand engagement leader with understanding of how traditional and digital marketing interact.Knowledge of social media programs (including Facebook, Linkedin, Twitter, Pinterest, YouTube), eCommerce, website design/content, blogging, web analytics (Google Analytics, Omniture, Facebook Insights, YouTube Insights), SEO/SEM, paid and organic search, and mobile marketing. Directs the use of analytics and acquisition strategies through digital. Able to provide direction for PPC, PLA and Banner ads.

Job Requirements:

Leadership Competencies:

  • Think Strategically - Set direction aligned to the company's strategy, applying external and global perspective to meet local and global needs

  • Seize Opportunity - Seek new opportunities and ways to create balanced business growth while improving operational capabilities

  • Focus on Customers - Promote customer centricity and ensure focus on creating great customer experiences to achieve competitive advantage

  • Drive Results - Set aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards

MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, martial or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

Note to Mobile Users: If viewing on a mobile device and would like to apply, please email the job to yourself and complete the application from a desktop/laptop.

Note to Desktop/Laptop Users: For immediate consideration, click Apply Now button below. You will be directed to complete an on-line profile which takes 10 - 15 minutes to complete. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Internal Use Only: 032 Mariner

Zip Code:

28261

Company Info
MetLife, Inc.
1095, Avenue of the Americas
New York, NY, United States

Phone:
Web Site: metLife.com

Company Profile

Company Info


MetLife, Inc.
1095, Avenue of the Americas
New York, NY, United States
Phone:
Web Site: metLife.com

AVP, Media Marketing, MetLife Direct

col-narrow-left   

Job ID:

22987

Location:

Charlotte, NC 

Job function:

Marketing, Public Relations
col-narrow-right   

Posted:

03.10.2016

Employment Type:

Full time

Industry:

Financial
col-wide   

Title:

AVP, Media Marketing, MetLife Direct

Job Description:

Job Location

Charlotte, NC

METLIFE:

"At MetLife, we're leading the global transformation of an industry we've long defined.United in purpose, diverse in perspective, we're dedicated to making a difference in the lives of our customers."

MetLife, through its subsidiaries and affiliates, is a global provider of life insurance, annuities, employee benefits and asset management with operations in nearly 50 countries and leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. With a proven track record of financial strength and delivering on promises since 1868, the company prides itself on helping people plan for their future by protecting what matters most - their families and their achievements.

With 2014 total operating income of ~$70 billion, MetLife is ranked #42 on the Fortune 500 list and #69 on the Forbes Global 2000 list of the world's largest public companies. Globally, the company has ~65,000 employees serving approximately 100 million customers, individuals, and businesses, including 90 of the FORTUNE 100. MetLife is also one of the largest institutional investors in the US with more than $450 billion in managed assets.FORTUNE Magazine's World's Most Admired Company survey recently named MetLife #1 in the Life and Health Insurance industry.

MetLife is an ambitious company with the scale, scope and talent to lead the transformation of the insurance and employee benefits industry, driving world class standards of performance around the globe.Launched in 2012 by MetLife Chairman and CEO, Steven Kandarian, the company's enterprise strategy is based on four cornerstones:Refocus the U.S. Business, Grow Emerging Markets, Build a Global Employee Benefits Business and Drive Towards Customer Centricity and a Global Brand.Concrete actions are well underway in each of these strategic focus areas, including moving to a horizontally-integrated global operating model to help drive greater leverage of technology and operations and the more consistent application of functional priorities across global markets.

As One MetLife, the company has defined common values shared across the enterprise: Put Customers First, Be the Best, Make Things Easier and Succeed Together. These values guide how employees operate every day and are reflected in the company's commitment to creating a world-class organization which places a high value on motivational leadership, engaged talent and customer focus.For more information on working at MetLife, please visit MetLife Careers.

METLIFE DIRECT:

With the goal of becoming the direct insurance leader, MetLife is now ranked #2 in direct life insurance.In 2014, MetLife Direct won several prestigious awards, including the 2014 Direct Marketing Association Marketer of the Year Award, the 2014 PIMA Marketing Methods Award, and the 2014 EBIX Innovation Award" for creating a new Life Underwriting System.

Earlier this summer, MetLife Direct leadership announced the decision to bring the entire business together in one location, Charlotte, NC, to build a world-class team and shared culture of innovation and customer-centricity. The MetLife Direct team is a newly formed, dynamic, and fast-paced organization with a mission to transform the insurance sector in the US by putting the customer at the center of everything we do. MetLife Direct combines the innovative spirit of a startup company with the backing of MetLife to create a unique, energized, and exciting place to work.

DEPARTMENT: Customer Acquisition and Management

Consumer Acquisition and Management (CAM) is responsible for developing and executing comprehensive, innovative multi-channel marketing strategies to meet the high growth expectations of the newly formed, integrated model of MetLife Direct. The product portfolio comprises P&C, Life, and Accident/Health Insurance, as well as non-insurance products. The direct marketing business model encompasses D2C, B2B, and B2B2C marketing, having responsibility for all distribution channels, including digital, social media, email, internet aggregators, direct mail, direct response TV, sponsorships, public relations, and affinity groups.

THE ROLE: AVP, Channel Marketing, MetLife Direct

MetLife is seeking a strategic and accomplished consumer-marketing leader to join its MetLife Direct business as AVP, Channel Marketing. This role is one of several new senior positions created as a result of the merger of the former direct-to-consumer and sponsor businesses and will be responsible for developing and executing a comprehensive, innovative multichannel marketing strategy to meet the high growth expectations of the integrated model. This is the campaign marketing leadership role for insurance and non-insurance product portfolios and encompasses B2C, B2B, and B2B2C marketing. Reporting to the VP, Customer Marketing, and this person will be a critical member of the MetLife Direct team with overall accountability for all the marketing distribution channels.

Overseeing 4 reports and a team of 8-12, this position leads the team of experts who manage all the marketing acquisition and retentions campaigns across all channels including Direct Mail, Digital, DRTV, Telemarketing and PR/ Communications.The successful candidate will drive profitable revenue growth and establish efficiency and scalability for MetLife products within each tactic. Drawing on expertise in consumer research, segmentation, and analytics/ modeling, the successful candidate will own end-to-end the delivery of all consumer touch points working with digital strategy, consumer retention and cross/ up-selling. We are looking for a change advocate with the vision, creativity, and drive to help get ahead of industry trends, deliver against our goals, and contribute meaningfully to the MetLife culture through modeling our values.

Key Responsibilities:

  • Drive marketing campaigns for the MetLife Direct business for 30+ products across all customer segments and distribution channels to meet double digit growth rate and profitability targets

  • Implement tactical distribution based on analysis of consumer insights to deliver efficient acquisition campaigns

  • Provide strategic guidance for efficient measurable campaigns that deliver on predicted KPIs

  • Coordinate omni-channel distribution of digital, social media, email, internet aggregators, direct mail, direct response TV, sponsorships, public relations, & affinity groups

  • Lead the industry in trendsetting use of digital and social platforms

  • Establish effective product marketing differentiation

  • Drive results through cross/ up-sell strategy aligning with peers

  • Execute go-to-market strategy and measure effectiveness on a daily, monthly, and quarterly basis

  • Set and manage budgets to maximize cost effectiveness, own P&L responsibilities across multiple channels, including online, live TV, retail, and direct response broadcast media

  • Define and measure key performance indicators on a daily, monthly, and quarterly basis, pivot and A|B test to achieve average order value (AOV) and cost per point (CPP) goals

  • Drive continuous improvements around operational efficiencies and marketing effectiveness through metrics, establish efficiency and scalability for MetLife products within each tactic

  • Collaborate with Product Development and Retention teams to streamline operational costs and increase speed and quality of delivery to market

  • Contribute to cross-divisional business goals through effective cross-selling strategy

  • Collaborate with Global Brand and Marketing and other marketing peers across different business lines to share best practices and ensure a holistic One MetLife market approach

CANDIDATE QUALIFICATIONS:

Business Knowledge:

  • 10-15 years of marketing leadership experience in Direct to Consumer services marketing, financial services, or membership services

  • Ability to apply best-practice consumer acquisition strategy perspective to anticipate and meet local and global needs in a rapidly evolving environment

  • Track record building successful growth plans and leading teams to measurable results, expert at managing a roadmap that requires excellent multi-tasking skills and attention to detail

  • Passion for the consumer, promotes customer centricity and ensures focus on creating great customer experiences to achieve competitive advantage

  • Strong leadership skills, experience managing multifunctional marketing teams through periods of high growth and/or transformation?

  • Demonstrated success operating collaboratively and building cross-functional partnerships, ideally within a complex, highly-matrixed firm

  • Strong understanding of continuous improvement discipline and ability recommend and ensure implementation of process changes resulting in efficiencies

  • Outstanding communication, presentation, influencing and relationship management skills

  • Undergraduate degree required

Technical Skills:

  • Brand Management: Expertise with pricing, analytics, and promotional calendar of branded product portfolios with extensive experience in, and budget management. Ability to identify and apply "influencer tools" in various verticals for brand extension

  • Marketing analytics: Insights-driven tactician highly adept at leveraging syndicated and consumer insights (IRI, Nielson, Kantar), sales and purchase behavior analyses, competitive market trend reviews, and consumer research to identify customer targets and create innovative marketing platforms against competition. Understanding of A|B testing for analytic proficiency and marketing real time revisions. Understands the QA process and oversees execution of change for marketing and sales

  • Marketing strategy: Works with key stakeholders and internal customers to understand requirements and provide specific input to develop the overall strategic marketing plan. Tactical yet visionary in the conceptualization and execution of omnichannel direct response marketing, CRM strategies (experience with key performance indicators) that include housing of data and use of database for retargeting, email campaign management, media planning, DRTV as a halo to increase web traffic.Ability to identify attribution and utilize data for revenue growth based on trends and current consumer engagement as well as gaps in consumer experience

  • Digital Marketing: Omni-channel brand engagement leader with understanding of how traditional and digital marketing interact.Knowledge of social media programs (including Facebook, Linkedin, Twitter, Pinterest, YouTube), eCommerce, website design/content, blogging, web analytics (Google Analytics, Omniture, Facebook Insights, YouTube Insights), SEO/SEM, paid and organic search, and mobile marketing. Directs the use of analytics and acquisition strategies through digital. Able to provide direction for PPC, PLA and Banner ads.

Job Requirements:

Leadership Competencies:

  • Think Strategically - Set direction aligned to the company's strategy, applying external and global perspective to meet local and global needs

  • Seize Opportunity - Seek new opportunities and ways to create balanced business growth while improving operational capabilities

  • Focus on Customers - Promote customer centricity and ensure focus on creating great customer experiences to achieve competitive advantage

  • Drive Results - Set aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards

MetLife is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is MetLife's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, martial or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

Note to Mobile Users: If viewing on a mobile device and would like to apply, please email the job to yourself and complete the application from a desktop/laptop.

Note to Desktop/Laptop Users: For immediate consideration, click Apply Now button below. You will be directed to complete an on-line profile which takes 10 - 15 minutes to complete. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.

Internal Use Only: 032 Mariner

Zip Code:

28261
Copyright © 2016 NELEST.COM All rights reserved