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Director, Marketing - North America, AU & NZ. Job in Beverly Hills, California, United States in Netflix Inc.. Nelest.com
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Director, Marketing - North America, AU & NZ

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Job ID:

22705

Location:

Beverly Hills, CA 

Job function:

Marketing
col-narrow-right   

Posted:

03.09.2016

Employment Type:

Full time

Industry:

Entertainment / Leisure / Recreation
col-wide   

Title:

Director, Marketing - North America, AU & NZ

Job Description:

Director, Marketing - North America, AU & NZ

Beverly Hills, California

The Role

Reporting to the Vice President of Marketing, the Marketing Director will manage a team of marketers responsible for all go-to-market activity in the United States, Canada Australia and New Zealand. This role will focus specifically on management of multi-million dollar media budgets, which includes proper media mix allocation, agency management, and evaluation of media effectiveness. This person will play a vital role in defining the Netflix brand, launching Netflix originals, and creating regional stunts to grow Netflix subscribers in 4 key markets.

Responsibilities:

  • Work directly with our internal digital buying teams and media agency to identify and adapt media campaigns
  • Develop digital individualized targeted campaigns ensuring that the creative and media strategies are aligned
  • Invest and innovate in the newest types of digital executions with key partners (eg: Facebook & Google)
  • Develop highly innovative digital campaigns that break new ground for industry standards
  • Work closely to monitor campaign performance and optimize campaigns fluidly
  • Seek unique opportunities that build earned media in the marketplace
  • Oversee the development of unique activations that bring the Netflix originals experience to life for consumers in new and different way
  • Help to define the overall Netflix marketing strategy with the leadership team

Job Requirements:

Qualifications:

  • Natural team leadership skills with the ability to conceptualize and articulate a marketing strategy on a consistent basis
  • Experience and passion for building great marketing programs and product launches preferably in the entertainment marketing space
  • Fluency in managing large scale media budgets responsibly and flexibly for a range of programs that span brand to direct response activity
  • An ability to effectively provide input on creative development from a local market perspective
  • Experience managing highly motivated direct reports in an environment that embraces individual momentum rather than process driven group thinking
  • Solid digital skills and fluency in the digital space with understanding of the various digital buying environments - paid social, reserve buys, native, programmatic, etc.
  • Strong analytical skills and proficiency in AB testing methodologies
  • Strong level of independence and efficiency
  • Great communication and interpersonal skills
  • At least 10 years experience in a marketing role
  • Bachelor's degree
  • Advanced degree (preferred)

Zip Code:

90210

Company Info
Netflix Inc.

Los Gatos, CA, United States

Phone:
Web Site: www.netflix.com

Company Profile

Company Info


Netflix Inc.
Los Gatos, CA, United States
Phone:
Web Site: www.netflix.com

Director, Marketing - North America, AU & NZ

col-narrow-left   

Job ID:

22705

Location:

Beverly Hills, CA 

Job function:

Marketing
col-narrow-right   

Posted:

03.09.2016

Employment Type:

Full time

Industry:

Entertainment / Leisure / Recreation
col-wide   

Title:

Director, Marketing - North America, AU & NZ

Job Description:

Director, Marketing - North America, AU & NZ

Beverly Hills, California

The Role

Reporting to the Vice President of Marketing, the Marketing Director will manage a team of marketers responsible for all go-to-market activity in the United States, Canada Australia and New Zealand. This role will focus specifically on management of multi-million dollar media budgets, which includes proper media mix allocation, agency management, and evaluation of media effectiveness. This person will play a vital role in defining the Netflix brand, launching Netflix originals, and creating regional stunts to grow Netflix subscribers in 4 key markets.

Responsibilities:

  • Work directly with our internal digital buying teams and media agency to identify and adapt media campaigns
  • Develop digital individualized targeted campaigns ensuring that the creative and media strategies are aligned
  • Invest and innovate in the newest types of digital executions with key partners (eg: Facebook & Google)
  • Develop highly innovative digital campaigns that break new ground for industry standards
  • Work closely to monitor campaign performance and optimize campaigns fluidly
  • Seek unique opportunities that build earned media in the marketplace
  • Oversee the development of unique activations that bring the Netflix originals experience to life for consumers in new and different way
  • Help to define the overall Netflix marketing strategy with the leadership team

Job Requirements:

Qualifications:

  • Natural team leadership skills with the ability to conceptualize and articulate a marketing strategy on a consistent basis
  • Experience and passion for building great marketing programs and product launches preferably in the entertainment marketing space
  • Fluency in managing large scale media budgets responsibly and flexibly for a range of programs that span brand to direct response activity
  • An ability to effectively provide input on creative development from a local market perspective
  • Experience managing highly motivated direct reports in an environment that embraces individual momentum rather than process driven group thinking
  • Solid digital skills and fluency in the digital space with understanding of the various digital buying environments - paid social, reserve buys, native, programmatic, etc.
  • Strong analytical skills and proficiency in AB testing methodologies
  • Strong level of independence and efficiency
  • Great communication and interpersonal skills
  • At least 10 years experience in a marketing role
  • Bachelor's degree
  • Advanced degree (preferred)

Zip Code:

90210
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