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VP, Marketing. Job in Boston, Massachusetts, United States in TripAdvisor, Inc.. Nelest.com
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VP, Marketing

col-narrow-left   

Job ID:

22451

Location:

Boston, MA 

Job function:

Marketing
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Posted:

03.08.2016

Employment Type:

Full time

Industry:

Hospitality / Tourism, Tech / Software
col-wide   

Title:

VP, Marketing

Job Description:

SmarterTravel is a Boston-based subsidiary of TripAdvisor, Inc. We own and operate several websites in the travel space, including BookingBuddy, the #9 travel site in the US, Airfarewatchdog, a leading airfare deals site, and Jetsetter, the go to brand for travelers with discerning tastes. It's impressive now, we're looking to make it incredible.

We push and drive and innovate like a start-up, but we have the stability, track record and success to know that the doors will still be open every Monday morning. Now, we need a dynamic, multi-dimensional leader to drive a world-class marketing organization across both media and e-commerce.

As the Vice President of Marketing, you will work closely with SmarterTravel senior executives reporting directly to the President. You will drive the marketing roadmap and the strategic vision for all SmarterTravel sites, accelerate our traffic and revenue growth, and build and lead a world-class marketing organization in New York City and Boston. You will pioneer the next generation of marketing platforms, build programs that scale, emphasize speed to market, and drive ROI across the SmarterTravel portfolio of products, which includes: Jetsetter.com, Bookingbuddy.com, Airfarewatchdog.com, Onetime.com, Tingo.com and Smartertravel.com.

If you are an online marketing pro with the right mix and depth of leadership prowess with a collaborative style, a strong sense of urgency and a passion for travel, Vice President, Marketing for SmarterTravel could be the next right step in your marketing career.

Position:
Reporting to the President of SmarterTravel and a member of the senior leadership team for ST, the VP of Marketing will lead all marketing disciplines including brand, design and copy, PR, CRM, Traffic Acquisition, Social Media, SEM and SEO. The right candidate will use his/her extensive online marketing knowledge and expertise to grow ST's portfolio of brands.

Strategic vision and strong communication and relationship-building are only part of what will determine success in this role--success will also be measured on achieving these goals on an entrepreneurial budget

Job Requirements:

:

  • 12+ years of relevant experience as a marketing professional showing upward growth to the VP or Senior Director level, primarily in the consumer-facing internet space with a career mix of start-ups and highly recognized consumer brands known for outstanding, creative, and cost-effective marketing strategies
  • Proven ability using analytics to inform and influence decision-making
  • Proven success in direct to consumer marketing
  • Experience in ecommerce marketing
  • At home in a fast-paced, high growth, product-driven environment
  • Entrepreneurial and analytical, effective at managing change in a fast-moving and constantly evolving business
  • MBA or advanced degree preferred
  • Passion for travel a big plus, sense of humor preferred
  • Experience in the travel industry an even bigger plus

In addition, the ideal candidate will demonstrate the following competencies and skill sets:

  • Able to be creative, take initiative, take risks and a commitment to a

Zip Code:

02144

Company Info
TripAdvisor, Inc.
400 First Ave
Needham, MA, United States

Phone:
Web Site: tripadvisor.com

Company Profile

Company Info


TripAdvisor, Inc.
400 First Ave
Needham, MA, United States
Phone:
Web Site: tripadvisor.com

VP, Marketing

col-narrow-left   

Job ID:

22451

Location:

Boston, MA 

Job function:

Marketing
col-narrow-right   

Posted:

03.08.2016

Employment Type:

Full time

Industry:

Hospitality / Tourism, Tech / Software
col-wide   

Title:

VP, Marketing

Job Description:

SmarterTravel is a Boston-based subsidiary of TripAdvisor, Inc. We own and operate several websites in the travel space, including BookingBuddy, the #9 travel site in the US, Airfarewatchdog, a leading airfare deals site, and Jetsetter, the go to brand for travelers with discerning tastes. It's impressive now, we're looking to make it incredible.

We push and drive and innovate like a start-up, but we have the stability, track record and success to know that the doors will still be open every Monday morning. Now, we need a dynamic, multi-dimensional leader to drive a world-class marketing organization across both media and e-commerce.

As the Vice President of Marketing, you will work closely with SmarterTravel senior executives reporting directly to the President. You will drive the marketing roadmap and the strategic vision for all SmarterTravel sites, accelerate our traffic and revenue growth, and build and lead a world-class marketing organization in New York City and Boston. You will pioneer the next generation of marketing platforms, build programs that scale, emphasize speed to market, and drive ROI across the SmarterTravel portfolio of products, which includes: Jetsetter.com, Bookingbuddy.com, Airfarewatchdog.com, Onetime.com, Tingo.com and Smartertravel.com.

If you are an online marketing pro with the right mix and depth of leadership prowess with a collaborative style, a strong sense of urgency and a passion for travel, Vice President, Marketing for SmarterTravel could be the next right step in your marketing career.

Position:
Reporting to the President of SmarterTravel and a member of the senior leadership team for ST, the VP of Marketing will lead all marketing disciplines including brand, design and copy, PR, CRM, Traffic Acquisition, Social Media, SEM and SEO. The right candidate will use his/her extensive online marketing knowledge and expertise to grow ST's portfolio of brands.

Strategic vision and strong communication and relationship-building are only part of what will determine success in this role--success will also be measured on achieving these goals on an entrepreneurial budget

Job Requirements:

:

  • 12+ years of relevant experience as a marketing professional showing upward growth to the VP or Senior Director level, primarily in the consumer-facing internet space with a career mix of start-ups and highly recognized consumer brands known for outstanding, creative, and cost-effective marketing strategies
  • Proven ability using analytics to inform and influence decision-making
  • Proven success in direct to consumer marketing
  • Experience in ecommerce marketing
  • At home in a fast-paced, high growth, product-driven environment
  • Entrepreneurial and analytical, effective at managing change in a fast-moving and constantly evolving business
  • MBA or advanced degree preferred
  • Passion for travel a big plus, sense of humor preferred
  • Experience in the travel industry an even bigger plus

In addition, the ideal candidate will demonstrate the following competencies and skill sets:

  • Able to be creative, take initiative, take risks and a commitment to a

Zip Code:

02144
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