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Senior Search Engine Marketing Analyst. Job in Boston, Massachusetts, United States in TripAdvisor, Inc.. Nelest.com
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Senior Search Engine Marketing Analyst

col-narrow-left   

Job ID:

22447

Location:

Boston, MA 

Job function:

Marketing
col-narrow-right   

Posted:

03.08.2016

Employment Type:

Full time

Industry:

Hospitality / Tourism, Tech / Software
col-wide   

Title:

Senior Search Engine Marketing Analyst

Job Description:

SmarterTravel, a TripAdvisor Company, is part of the TripAdvisor Media Group and a leader in the growing online travel market. We offer consumers a portfolio of travel sites that provide great ways for travelers to find the right trip at the right price. As a company, we are a small group of passionate professionals with the energy of a start-up and the stability of a profitable enterprise.

We're looking for someone who likes to solve puzzles. Someone who wants to be challenged by complex math- and data-oriented issues, who can analyze a problem, recommend a fix, and execute on that solution. We want someone who's willing to take risks that will directly affect the company's bottom line.

At Smarter Travel, the SEM team is relied upon to manage hundreds of millions of keywords that bring thousands of consumers to our family of sites each day. In this role, you will build paid search marketing campaigns, design and implement tests that experiment with new strategies, and compile analyses to deliver improvements. You must be a fast thinker who adapts quickly to new information. We have the unique advantage of having dedicated, in-house developers, allowing you to quickly innovate and execute solutions.

This is a vital role in a growing company, and you'll join a tight-knit group working together to grow our portfolio of brands, which include media and e-commerce travel websites. This means we're looking for a good collaborator and communicator, someone who can work independently but with a team-first attitude.

Core Responsibilities:

  • Build online marketing campaigns for travel-consumer websites with a primary focus on paid search marketing
  • Design, implement, and analyze experiments testing optimization theories, including changes in bidding strategies, keyword discovery, and creative enhancements
  • Collaborate with engineering and product teams to drive overall program and SEM toolset improvements
  • Collect and share data, findings, and trends with the wider team
  • Analyze data and strategies to identify, quantify and execute long-term, sustainable growth opportunities

Job Requirements:

:

  • 4+ years experience with search engine marketing OR with demonstrated background in business analysis/consulting, mathematics, statistics, computer science, or other quantitative field
  • Demonstrated analytic and problem-solving skills
  • Proficiency with Excel, Access, or SQL
  • Must be able to perform customary physical duties and meet appropriate social expectations of a professional office environment

The Ideal Candidate...

  • Thrives on solving problems and is self-motivated
  • Loves formulating hypotheses and drawing conclusions based on data
  • Meets deadlines consistently and delivers
  • Possesses a genuine curiosity about how consumers make decisions
  • Enjoys working on a team and can build and develop effective relationships
  • Wants direct ownership of projects that impact the company's bottom line
  • Recognizes one's own strengths and weaknesses

At SmarterTravel, we have built an open & collaborative environment and we hire the people we want to work with (not just the ones with the right qualifications), but who also think different to us and challenge the status quo. We empower people, giving the support and autonomy needed to succeed. We embrace data to make decisions and overcome obstacles. We choose speed over perfection, but not at the expense of quality. We do what we do well, but we're always looking to make it better. Let us know if you'd like to help.

SmarterTravel is an equal opportunity employer and evaluates applicants regardless of an individual's age, race, color, gender, religion, national origin, sexual orientation, disability, veteran status, or musical preferences. We think a diverse team builds a better product.

*** This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. ***

*LI-TW1

Zip Code:

02140

Company Info
TripAdvisor, Inc.
400 First Ave
Needham, MA, United States

Phone:
Web Site: tripadvisor.com

Company Profile

Company Info


TripAdvisor, Inc.
400 First Ave
Needham, MA, United States
Phone:
Web Site: tripadvisor.com

Senior Search Engine Marketing Analyst

col-narrow-left   

Job ID:

22447

Location:

Boston, MA 

Job function:

Marketing
col-narrow-right   

Posted:

03.08.2016

Employment Type:

Full time

Industry:

Hospitality / Tourism, Tech / Software
col-wide   

Title:

Senior Search Engine Marketing Analyst

Job Description:

SmarterTravel, a TripAdvisor Company, is part of the TripAdvisor Media Group and a leader in the growing online travel market. We offer consumers a portfolio of travel sites that provide great ways for travelers to find the right trip at the right price. As a company, we are a small group of passionate professionals with the energy of a start-up and the stability of a profitable enterprise.

We're looking for someone who likes to solve puzzles. Someone who wants to be challenged by complex math- and data-oriented issues, who can analyze a problem, recommend a fix, and execute on that solution. We want someone who's willing to take risks that will directly affect the company's bottom line.

At Smarter Travel, the SEM team is relied upon to manage hundreds of millions of keywords that bring thousands of consumers to our family of sites each day. In this role, you will build paid search marketing campaigns, design and implement tests that experiment with new strategies, and compile analyses to deliver improvements. You must be a fast thinker who adapts quickly to new information. We have the unique advantage of having dedicated, in-house developers, allowing you to quickly innovate and execute solutions.

This is a vital role in a growing company, and you'll join a tight-knit group working together to grow our portfolio of brands, which include media and e-commerce travel websites. This means we're looking for a good collaborator and communicator, someone who can work independently but with a team-first attitude.

Core Responsibilities:

  • Build online marketing campaigns for travel-consumer websites with a primary focus on paid search marketing
  • Design, implement, and analyze experiments testing optimization theories, including changes in bidding strategies, keyword discovery, and creative enhancements
  • Collaborate with engineering and product teams to drive overall program and SEM toolset improvements
  • Collect and share data, findings, and trends with the wider team
  • Analyze data and strategies to identify, quantify and execute long-term, sustainable growth opportunities

Job Requirements:

:

  • 4+ years experience with search engine marketing OR with demonstrated background in business analysis/consulting, mathematics, statistics, computer science, or other quantitative field
  • Demonstrated analytic and problem-solving skills
  • Proficiency with Excel, Access, or SQL
  • Must be able to perform customary physical duties and meet appropriate social expectations of a professional office environment

The Ideal Candidate...

  • Thrives on solving problems and is self-motivated
  • Loves formulating hypotheses and drawing conclusions based on data
  • Meets deadlines consistently and delivers
  • Possesses a genuine curiosity about how consumers make decisions
  • Enjoys working on a team and can build and develop effective relationships
  • Wants direct ownership of projects that impact the company's bottom line
  • Recognizes one's own strengths and weaknesses

At SmarterTravel, we have built an open & collaborative environment and we hire the people we want to work with (not just the ones with the right qualifications), but who also think different to us and challenge the status quo. We empower people, giving the support and autonomy needed to succeed. We embrace data to make decisions and overcome obstacles. We choose speed over perfection, but not at the expense of quality. We do what we do well, but we're always looking to make it better. Let us know if you'd like to help.

SmarterTravel is an equal opportunity employer and evaluates applicants regardless of an individual's age, race, color, gender, religion, national origin, sexual orientation, disability, veteran status, or musical preferences. We think a diverse team builds a better product.

*** This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. ***

*LI-TW1

Zip Code:

02140
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