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Associate Marketing Manager, Traffic Acquisition. Job in Boston, Massachusetts, United States in TripAdvisor, Inc.. Nelest.com
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Associate Marketing Manager, Traffic Acquisition

col-narrow-left   

Job ID:

22440

Location:

Boston, MA 

Job function:

Logistics, Marketing
col-narrow-right   

Posted:

03.08.2016

Employment Type:

Full time

Industry:

Hospitality / Tourism, Tech / Software
col-wide   

Title:

Associate Marketing Manager, Traffic Acquisition

Job Description:

SmarterTravel, a TripAdvisor Company, offers travelers a portfolio of travel sites to help them find the right trip at the right price. We are a team of passionate professionals who push and drive and innovate like a start-up (3 of our products are less than 5 years old), but we also have a track record of success and we benefit from being a part of a large, public company.

The Associate Marketing Manager, Traffic Acquisition will own a variety of paid acquisition channels for Smarter travel ranging from Display and Affiliate to Retargeting and Social. We are seeking a "doer" who can support strategy development and implementation across all our products (Airfarewatchdog, BookingBuddy, Cruise Critic, OneTime, Oyster) and oversee project execution on time and within scope. The Digital Marketing Manager will lead a broad range of key digital advertising initiatives, including: strategic media planning and optimization across Display, Social and Affiliate, creative optimization, and budget management to support the traffic acquisition goals.

Job Requirements:

The ideal candidate will have a strong background in direct response advertising and experience in working with a leading brand advertiser, preferably in the travel sector.

The successful candidate will be well-versed in direct response media, highly analytical, and a skilled project manager.

Qualifications & Experience:

  • 5+ years in a digital marketing role supporting ecommerce websites or subscription services
  • High Proficiency working within GDN and other Display & remarketing programs
  • Experience managing third party tracking and data integrations such as retargeting pixels, conversion tracking, and DART tags.
  • Experience working with a variety of analytics platforms and proven success analyzing and reporting on the effectiveness of marketing campaigns.
  • Experience partnering with the product managers to set Test & Learn agenda and apply analytic insights to the test plan.
  • Experienced collaborating closely with an internal creative team to develop new Creative and explore opportunities for new solutions to drive traffic.
  • Highly organized and adept at prioritization - You can recognize and keep track of all the moving pieces in projects, adjusting to new information and goals.
  • Proven self-starter who can identify new opportunities, develop strategies to drive growth, and push projects forward, as well as a desire to push innovation and drive business
  • Bachelor degree required, MBA a plus

Skills & Attributes:

  • Very proficient in Excel - You have an arsenal of formulas to efficiently summarize and present large datasets from multiple sources.
  • In-depth knowledge of and a passion for online marketing - with direct experience launching and optimizing prospecting and retargeting campaigns
  • Deep familiarity with the Digital Display landscape (including programmatic buying), strong understanding of Retargeting, experience with Facebook campaign management a plus
  • You stay abreast of innovations and changes in the digital landscape and looks for ways to integrate these new offerings into business strategy and campaigns.
  • Web Literate - You know your way around APIs, how to find your IP address, and how pixels work.
  • Extremely detail oriented - You love digging into the nitty-gritty aspects of campaigns to make sure everything is set up correctly and going deep into campaign data to draw conclusions from minute variations.
  • Strong problem solver - If there's an issue with plan A, you're brainstorming plans B and C.
  • Detail-oriented project manager who can turn strategies into well-executed tactics, manage multiple work streams, and create processes that span internal and agency partners.
  • Experienced in collaborating across functions and disciplines

At SmarterTravel, we have built an open & collaborative environment and we hire the people we want to work with (not just the ones with the right qualifications), but who also think different to us and challenge the status quo. We empower people, giving the support and autonomy needed to succeed. We embrace data to make decisions and overcome obstacles. We choose speed over perfection, but not at the expense of quality. We do what we do well, but we're always looking to make it better. Let us know if you'd like to help.

SmarterTravel is an equal opportunity employer and evaluates applicants regardless of an individual's age, race, color, gender, religion, national origin, sexual orientation, disability, veteran status, or musical preferences. We think a diverse team builds a better product.

*** This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. ***

*LI-TW1

Zip Code:

02133

Company Info
TripAdvisor, Inc.
400 First Ave
Needham, MA, United States

Phone:
Web Site: tripadvisor.com

Company Profile

Company Info


TripAdvisor, Inc.
400 First Ave
Needham, MA, United States
Phone:
Web Site: tripadvisor.com

Associate Marketing Manager, Traffic Acquisition

col-narrow-left   

Job ID:

22440

Location:

Boston, MA 

Job function:

Logistics, Marketing
col-narrow-right   

Posted:

03.08.2016

Employment Type:

Full time

Industry:

Hospitality / Tourism, Tech / Software
col-wide   

Title:

Associate Marketing Manager, Traffic Acquisition

Job Description:

SmarterTravel, a TripAdvisor Company, offers travelers a portfolio of travel sites to help them find the right trip at the right price. We are a team of passionate professionals who push and drive and innovate like a start-up (3 of our products are less than 5 years old), but we also have a track record of success and we benefit from being a part of a large, public company.

The Associate Marketing Manager, Traffic Acquisition will own a variety of paid acquisition channels for Smarter travel ranging from Display and Affiliate to Retargeting and Social. We are seeking a "doer" who can support strategy development and implementation across all our products (Airfarewatchdog, BookingBuddy, Cruise Critic, OneTime, Oyster) and oversee project execution on time and within scope. The Digital Marketing Manager will lead a broad range of key digital advertising initiatives, including: strategic media planning and optimization across Display, Social and Affiliate, creative optimization, and budget management to support the traffic acquisition goals.

Job Requirements:

The ideal candidate will have a strong background in direct response advertising and experience in working with a leading brand advertiser, preferably in the travel sector.

The successful candidate will be well-versed in direct response media, highly analytical, and a skilled project manager.

Qualifications & Experience:

  • 5+ years in a digital marketing role supporting ecommerce websites or subscription services
  • High Proficiency working within GDN and other Display & remarketing programs
  • Experience managing third party tracking and data integrations such as retargeting pixels, conversion tracking, and DART tags.
  • Experience working with a variety of analytics platforms and proven success analyzing and reporting on the effectiveness of marketing campaigns.
  • Experience partnering with the product managers to set Test & Learn agenda and apply analytic insights to the test plan.
  • Experienced collaborating closely with an internal creative team to develop new Creative and explore opportunities for new solutions to drive traffic.
  • Highly organized and adept at prioritization - You can recognize and keep track of all the moving pieces in projects, adjusting to new information and goals.
  • Proven self-starter who can identify new opportunities, develop strategies to drive growth, and push projects forward, as well as a desire to push innovation and drive business
  • Bachelor degree required, MBA a plus

Skills & Attributes:

  • Very proficient in Excel - You have an arsenal of formulas to efficiently summarize and present large datasets from multiple sources.
  • In-depth knowledge of and a passion for online marketing - with direct experience launching and optimizing prospecting and retargeting campaigns
  • Deep familiarity with the Digital Display landscape (including programmatic buying), strong understanding of Retargeting, experience with Facebook campaign management a plus
  • You stay abreast of innovations and changes in the digital landscape and looks for ways to integrate these new offerings into business strategy and campaigns.
  • Web Literate - You know your way around APIs, how to find your IP address, and how pixels work.
  • Extremely detail oriented - You love digging into the nitty-gritty aspects of campaigns to make sure everything is set up correctly and going deep into campaign data to draw conclusions from minute variations.
  • Strong problem solver - If there's an issue with plan A, you're brainstorming plans B and C.
  • Detail-oriented project manager who can turn strategies into well-executed tactics, manage multiple work streams, and create processes that span internal and agency partners.
  • Experienced in collaborating across functions and disciplines

At SmarterTravel, we have built an open & collaborative environment and we hire the people we want to work with (not just the ones with the right qualifications), but who also think different to us and challenge the status quo. We empower people, giving the support and autonomy needed to succeed. We embrace data to make decisions and overcome obstacles. We choose speed over perfection, but not at the expense of quality. We do what we do well, but we're always looking to make it better. Let us know if you'd like to help.

SmarterTravel is an equal opportunity employer and evaluates applicants regardless of an individual's age, race, color, gender, religion, national origin, sexual orientation, disability, veteran status, or musical preferences. We think a diverse team builds a better product.

*** This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. ***

*LI-TW1

Zip Code:

02133
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