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Director, SEM. Job in Bellevue, Washington, United States in Expedia, Inc.. Nelest.com
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Director, SEM

col-narrow-left   

Job ID:

22425

Location:

Bellevue, WA 

Job function:

Marketing
col-narrow-right   

Posted:

03.08.2016

Employment Type:

Full time

Industry:

Hospitality / Tourism, Tech / Software, Services
col-wide   

Title:

Director, SEM

Job Description:

Position Description

Director, SEM
Lead a team of search specialists and own the P&L for the major region in the portfolio with diverse cultures and languages. Responsible for directing campaign management activities across search engine partners.

General Responsibilities:
  • Manage the major region budget, with direct responsibility for the channel
  • Develop and execute a regional marketing strategy for growing the search marketing business across the major region, and manage application globally where possible
  • Contribute to the proposed feature set and the product roadmap of Expedia's paid search program
  • Lead and manage a team of Paid Search Specialists delivering campaign management activities, with particular responsibilities for selected language coverage.
  • Drive global, strategic initiatives within and beyond search marketing to improve the contribution of the channel
  • Liaise with regional and brand marketing directors to ensure cross-channel coordination, updates to attribution methodology, and agreement on any non-profit maximizing spend overlays and their objectives.
  • Liaise with key business stakeholders to construct a closely-aligned workflow between supply and demand channels and build applications and processes that enhance efficiencies across departments.
  • Identify opportunities to leverage the Paid Search platform to reduce trafficking and manual reporting undertaken by the Paid Search Specialists, to increase focus on optimization and analytical activities.
  • Define objectives to optimize channel to achieve strategic goals.
  • Manage agency relationships
  • Communicate strategy, progress and results to executive leadership
  • Drive improvements in search marketing process that scales across the global group

Requirements/

Job Requirements:


  • MBA strongly preferred
  • Minimum 8 years in banking, consulting or marketing positions
  • Proven record of business analysis driven and fact based decision making
  • Proven success in team leadership or project management positions
  • Management consultant level written and verbal communication skills
  • Strong attention to detail, excellent organization skills, and ability to manage complex projects /responsibilities
  • Demonstrated track record of creative and structured approach to problem solving
  • Track record of delivering high quality results, whilst thriving in a quickly paced environment
  • An ability to support thought leadership within the group and influence the strategy of key executive leadership

Zip Code:

98005

Company Info
Expedia, Inc.
333 108-th Ave Ne
Bellevue, WA, United States

Phone:
Web Site: www.expediainc.com

Company Profile

Company Info


Expedia, Inc.
333 108-th Ave Ne
Bellevue, WA, United States
Phone:
Web Site: www.expediainc.com

Director, SEM

col-narrow-left   

Job ID:

22425

Location:

Bellevue, WA 

Job function:

Marketing
col-narrow-right   

Posted:

03.08.2016

Employment Type:

Full time

Industry:

Hospitality / Tourism, Tech / Software, Services
col-wide   

Title:

Director, SEM

Job Description:

Position Description

Director, SEM
Lead a team of search specialists and own the P&L for the major region in the portfolio with diverse cultures and languages. Responsible for directing campaign management activities across search engine partners.

General Responsibilities:
  • Manage the major region budget, with direct responsibility for the channel
  • Develop and execute a regional marketing strategy for growing the search marketing business across the major region, and manage application globally where possible
  • Contribute to the proposed feature set and the product roadmap of Expedia's paid search program
  • Lead and manage a team of Paid Search Specialists delivering campaign management activities, with particular responsibilities for selected language coverage.
  • Drive global, strategic initiatives within and beyond search marketing to improve the contribution of the channel
  • Liaise with regional and brand marketing directors to ensure cross-channel coordination, updates to attribution methodology, and agreement on any non-profit maximizing spend overlays and their objectives.
  • Liaise with key business stakeholders to construct a closely-aligned workflow between supply and demand channels and build applications and processes that enhance efficiencies across departments.
  • Identify opportunities to leverage the Paid Search platform to reduce trafficking and manual reporting undertaken by the Paid Search Specialists, to increase focus on optimization and analytical activities.
  • Define objectives to optimize channel to achieve strategic goals.
  • Manage agency relationships
  • Communicate strategy, progress and results to executive leadership
  • Drive improvements in search marketing process that scales across the global group

Requirements/

Job Requirements:


  • MBA strongly preferred
  • Minimum 8 years in banking, consulting or marketing positions
  • Proven record of business analysis driven and fact based decision making
  • Proven success in team leadership or project management positions
  • Management consultant level written and verbal communication skills
  • Strong attention to detail, excellent organization skills, and ability to manage complex projects /responsibilities
  • Demonstrated track record of creative and structured approach to problem solving
  • Track record of delivering high quality results, whilst thriving in a quickly paced environment
  • An ability to support thought leadership within the group and influence the strategy of key executive leadership

Zip Code:

98005
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