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Senior Manager, Digital Analytics & Strategy. Job in New York, New York, United States in American Express Company. Nelest.com
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Senior Manager, Digital Analytics & Strategy

col-narrow-left   

Job ID:

18282

Location:

New York, NY 

Job function:

Information Systems Management, Sales
col-narrow-right   

Posted:

03.03.2016

Employment Type:

Full time

Industry:

Financial
col-wide   

Title:

Senior Manager, Digital Analytics & Strategy

Job Description:

The Global Online Travel Team in the Travel and Lifestyle Services (TLS) group leads digital product strategy, website development, and online marketing for TLS leisure travel and proprietary online programs on Amextravel.com and our international online travel platform. The group is an exciting and fast growing component of the broader Consumer Services organization.

The Senior Manager, Digital Analytics & Strategy position will play an instrumental leadership role in driving progress against our strategy on the online travel platform in the following ways:

(1) Shaping business planning/reporting capabilities globally,

(2) Understanding and helping drive improvements in customer satisfaction (e.g., Refer to a Friend score) related to the online customer,

(3) Analyzing key site and marketing metrics - traffic, click-throughs, conversion, bookings, etc. - to monitor trends and develop strategies to drive improvements,

(4) Play an ongoing role as the point-person for ad hoc business analysis and test and learn strategy to analyze critical performance metrics of new features and functionality, and

(5) Take on key strategic site marketing and development projects as capacity permits.

The Senior Manager will be critical in continuing to evolve the Online Travel team's growth by owning reporting and strategic business analysis. S/he will focus on driving strategic presentations by providing insightful and critical business insights to senior leadership on a regular basis.

Other responsibilities include:


- Driving business analysis to evaluate and grow our websites' sales & transactions.
- Optimizing use of our Omniture suite of products (Omniture Test & Target, Site Catalyst) to enhance our americanexpress.com/travel site and online programs.
- Compiling the team's monthly performance dashboard, as well as catering key data for different audiences/stakeholders (Membership Rewards, Digital Marketing, AXPi, etc.).
- Conducting marketing and site behavior analysis and supporting merchandising efforts.
- Developing and managing further data/reporting processes and capabilities.
- Creating and managing site enhancements associated with enabling analysis required to drive sales & conversion









Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.



Job Requirements:

Reporting into the Director, Customer Experience, Design & Partnerships, the individual should possess a unique blend of analytical, strategic, and relationship skills for success in the role. The individual should have a high level of comfort with driving data analytics, working proactively and independently to develop and conduct analysis for the team, and sharing out findings and recommendations. This includes comfort with the data tools we deploy and the ability to outline what other capabilities will enhance our data set. This person should also be comfortable with technology, understanding how sites are built, maintained, and tracked. This is a great opportunity to learn the online travel business and to help drive business results and innovation for the Online Travel team. It is an ideal role for someone with an analytical background who is looking to broaden their interactive skills and gain exposure to digital marketing, and provides tremendous exposure to senior leadership across the global business. The individual will be part of a fun and engaging team of people who are passionate about travel and bringing the joy of travel to Cardmembers.

Specific qualifications include:


- Proven analytical skills, including ability to consolidate and present large amounts of data from different sources in executive reports and forums
- Energy, drive and flexibility
- Ability to work effectively with multiple internal constituents and external partners across the globe
- Proven track record of driving results in a fast-paced, multi-dimensional environment
- Strong project management skills
- Ability to create clarity in ambiguous situations
- Proven ability to successfully manage multiple tasks simultaneously
- Strong verbal and written communication skills
- Fundamental understanding of interactive technologies
- Passion for travel!









Educational requirement: Masters preferred



American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.
Click here to view the 'EEO is the Law' poster and supplement and the Pay Transparency Policy Statement.








Secondary locations:

Zip Code:

10017

Company Info
American Express Company

New York, NY, United States

Phone:
Web Site: AmericanExpress.com

Company Profile

Company Info


American Express Company
New York, NY, United States
Phone:
Web Site: AmericanExpress.com

Senior Manager, Digital Analytics & Strategy

col-narrow-left   

Job ID:

18282

Location:

New York, NY 

Job function:

Information Systems Management, Sales
col-narrow-right   

Posted:

03.03.2016

Employment Type:

Full time

Industry:

Financial
col-wide   

Title:

Senior Manager, Digital Analytics & Strategy

Job Description:

The Global Online Travel Team in the Travel and Lifestyle Services (TLS) group leads digital product strategy, website development, and online marketing for TLS leisure travel and proprietary online programs on Amextravel.com and our international online travel platform. The group is an exciting and fast growing component of the broader Consumer Services organization.

The Senior Manager, Digital Analytics & Strategy position will play an instrumental leadership role in driving progress against our strategy on the online travel platform in the following ways:

(1) Shaping business planning/reporting capabilities globally,

(2) Understanding and helping drive improvements in customer satisfaction (e.g., Refer to a Friend score) related to the online customer,

(3) Analyzing key site and marketing metrics - traffic, click-throughs, conversion, bookings, etc. - to monitor trends and develop strategies to drive improvements,

(4) Play an ongoing role as the point-person for ad hoc business analysis and test and learn strategy to analyze critical performance metrics of new features and functionality, and

(5) Take on key strategic site marketing and development projects as capacity permits.

The Senior Manager will be critical in continuing to evolve the Online Travel team's growth by owning reporting and strategic business analysis. S/he will focus on driving strategic presentations by providing insightful and critical business insights to senior leadership on a regular basis.

Other responsibilities include:


- Driving business analysis to evaluate and grow our websites' sales & transactions.
- Optimizing use of our Omniture suite of products (Omniture Test & Target, Site Catalyst) to enhance our americanexpress.com/travel site and online programs.
- Compiling the team's monthly performance dashboard, as well as catering key data for different audiences/stakeholders (Membership Rewards, Digital Marketing, AXPi, etc.).
- Conducting marketing and site behavior analysis and supporting merchandising efforts.
- Developing and managing further data/reporting processes and capabilities.
- Creating and managing site enhancements associated with enabling analysis required to drive sales & conversion









Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.



Job Requirements:

Reporting into the Director, Customer Experience, Design & Partnerships, the individual should possess a unique blend of analytical, strategic, and relationship skills for success in the role. The individual should have a high level of comfort with driving data analytics, working proactively and independently to develop and conduct analysis for the team, and sharing out findings and recommendations. This includes comfort with the data tools we deploy and the ability to outline what other capabilities will enhance our data set. This person should also be comfortable with technology, understanding how sites are built, maintained, and tracked. This is a great opportunity to learn the online travel business and to help drive business results and innovation for the Online Travel team. It is an ideal role for someone with an analytical background who is looking to broaden their interactive skills and gain exposure to digital marketing, and provides tremendous exposure to senior leadership across the global business. The individual will be part of a fun and engaging team of people who are passionate about travel and bringing the joy of travel to Cardmembers.

Specific qualifications include:


- Proven analytical skills, including ability to consolidate and present large amounts of data from different sources in executive reports and forums
- Energy, drive and flexibility
- Ability to work effectively with multiple internal constituents and external partners across the globe
- Proven track record of driving results in a fast-paced, multi-dimensional environment
- Strong project management skills
- Ability to create clarity in ambiguous situations
- Proven ability to successfully manage multiple tasks simultaneously
- Strong verbal and written communication skills
- Fundamental understanding of interactive technologies
- Passion for travel!









Educational requirement: Masters preferred



American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.
Click here to view the 'EEO is the Law' poster and supplement and the Pay Transparency Policy Statement.








Secondary locations:

Zip Code:

10017
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